Pour Cost to Menu Price Calculator
Pricing drinks correctly is essential to bar profitability. This calculator takes your total cost of ingredients for one drink and your target pour cost percentage, then tells you exactly what to charge to hit your margin goals.
About this calculator
Determine the ideal menu price for a cocktail or drink based on your target pour cost percentage and total ingredient cost.
Frequently Asked Questions
What is a typical target pour cost percentage?
Most bars aim for a pour cost of 18-24% for spirits and cocktails, and slightly higher (around 20-28%) for beer and wine, depending on local market and concept.
How is pour cost different from food cost percentage?
They use the same formula (cost divided by price) but apply to beverages instead of food. Lower pour cost percentages generally mean higher profit margins on drinks.
Should I round the recommended price?
Yes, most operators round to a common price point (like $9, $9.50, or $12) for menu consistency, as long as it stays at or below your target pour cost percentage.